Are you shocked? Disgusted? Upset?

That’s the idea.

Plan International is a children’s development charity which is trying to highlight the 39,000 children every day who are forced into marriage. Their new campaign, using the fictional story of a child bride in Norway called Thea is designed to bring this harsh reality home.

The charity is hoping to expose the practice of child marriage through this campaign, and to get us to really think about what child marriage looks like. So, what are they really saying? Put bluntly –  what if it was your daughter?

Provocative, rousing and absolutely necessary.